Internet Marketing PDF Print E-mail

We Put You On The First Page, Search Engine Optimization SEO and Search Engine Marketing SEM
Google Thought Bubble

Since there are millions of new websites on the Internet and 1000's being added daily, the biggest challenge for a business owner is getting found in this vast landscape of Websites.  Our Search Marketing service puts you on the first page of Yahoo, Bing and Google Search.  Initially we analyze the market, think like the shopper, and determine which search terms people are entering to find the products your business offers.  From this list of keyword phrases, we analyze and create a list that has the highest monthly search volume to target.  Finally making these keyword phrases appear on the first page of search results with the link back to your website.  This process is known as Organic and Natural Search, unlike paid search in that paid search doesn't continue to work after the campaign money is gone however the Organic and Natural Search in this process described here, will continue to work even after the campaign money is spent.

 

Web Site Design and Enhancements

* Showcasing Business Services and Products.

* Building Brand recognition and Branding around products and services.

* Site or extension of an existing site to provide Services and Support for your customers.

* Social Networks used to promote your business ideas and values to the world through the use of existing social networks including Twitter and    Facebook.

* Building a Social Network at your business site enabling a community of people that are willing to contribute ideas and comments about your products and services

* Propagating Social Media including video, podcasts (which is audio) and RSS/Atom Feeds (really simple syndication) either to your site or from your site.


Internet Advertising Campaigns

* Email Newsletter and Contact Lists, Sign up and Opt-in forms.

* Search Engine Optimization, SEO - sites and site pages optimized for Search Engines.

* Pay-per-Click campaigns, Google Ad-Words and Microsoft Ad-Sense Ad Management

* Keyword Silo's, lists of words that consumers search for, when looking for your products.

* Landing Pages, used in conjunction with keyword silos, that assist in converting a visitor to a customer.

* Blogging, publishing articles on products, services or Brands with or without allowing commentary.

* Inbound Link Building - establish third party site links and provide links through blogging and commentary.


Marketing Research and Analytics

* Research Marketing through data collection, data mining and Analysis. This can be used for product and service enhancements.

* Research Marketing through Online Surveys

Add-Ons

*Twitter
*Facebook
*MySpace for Artists, Musicians, Bands, Singers, Performers, Models, Actors and Entertainers
*YouTube Productions and Video
 
*SEO - Organics and Natural Search
*Paid Search Campaign Management
*Google and Bing
*Facebook

*Email Marketing
*Online Forms and Form Inquiry
*E-Commerce
*Wiki Pages Created
*Website Customization for Mobile Smartphones
*Email and Web Hosting Services


MySpace for Artists, Musicians, Bands, Singers, Performers, Models, Actors and Entertainers   $450 Starter Package 


 YouTube Productions and Video 

 

PAID SEARCH 

*Google Pay Per Click and Facebook Ad Campaign Paid per month


Using a large keyword list, we will set-up and manage your ad campaigns, determine the bid amounts for the pay-per-click, perform analytics and daily monitoring of your campaigns, including split-ad testing. Our cost is for the set-up and ongoing management costs.

A company account would be funded and withdrawals taken directly from your credit card for the actual campaign money. A monthly budget will be determined as well as a daily limit for your ad campaigns. Our pay-per-click services will put your site in front of people during the first four months in which time the Organic-Natural Search Service builds up. 

ORGANIC NATURAL SEARCH 

*Pay per Keyword Phrase per month
 
1st Four Months is Setup prepaid each month or 5% discount given to pay all four months upfront.  If paid each month payment needs to be received by the 5th of each month.
 
Guaranteed Placement Service - Pay only for the KW’s that place: 1 Year Commitment with Guaranteed Results - months 5 through 12 payment is made for KW’s showing on the 1st page of Google search results which show in the 1st day of each month. An invoice is emailed on the 1st of the month and payment is to be received by the 10th of the month.
 
I- Keyword Phrase Selection and Research - working with the business owner, we select keyword phrases that an online shopper would type in to find your products or services.  We remove KW’s with low US monthly search volume.
 
After finalizing the keyword list we start the On-Site and On-Page SEO.  The on-site SEO will allow Google and Bing (Yahoo is now part of Bing Search) to accept your site as a predominate player with the selected phrases.
 
II- On-Site and On-Page SEO
o All images get Alt-tags with the keywords - this is the wording that shows when you hover over an image
o Meta Data added to each page with the keywords - historically search engines looked at this and often overlooked but still should be included
o H1 and H2 html tags added to pages with the keywords - this tells the search engine that this is the subject and the sub-subject of the page
o On-site Cross links from one page to another with the keywords - tells the search engines that your keywords are in various locations on your site
o Bold and color some of the keywords on pages - tells the search engine that these keywords are important information on the page
o Anchor Text (Extremely Important) -an html tag that places the reader exactly at the point on the page for the keyword - we build all of our inbound links with the anchor keyword in the URL.
o Confirm Robots “Do Follow” settings are correct in the Robots file on the site - telling the search engines to check all pages on the site and include them in its search results
o Confirm site map is compatible with Googles site map requirements and that all pages are included in the site map
o Create pages themed with content around the keyword list. - these pages will be optimized as detailed above
 


III- Inbound Link Building - White Hat - White Hat are tactics in line with best-use practices and does not use trickery or questionable tactics to fool the search engines - we are a white hat SEO and SEM Company.
 
Inbound link-building includes:
 
o Local Search Optimization
o Submission to Directories
o Competitor Backlink Analysis
o Create and post Press Releases, Reviews, Blogs and Commentary - White Hat and Original Content
o Social Bookmarking
 
 
Email and Web Hosting Services 
o Annuall Web Hosting and Email boxes.  Currently hosted on our own HIGH SPEED QUAD CORE 64Bit SERVER at the Ephrata-Windstream Data Center.  It has failover SAS 6GB/Sec Drives and Redundent Power. Backups performed and stored off site nightly.