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Social Media is about relationships, l'amour, Fortune 500, @guykawasaki, tragedy, revolution, customers, memories, Geschaft, B2B, commerce, Revolution of Dance, Government, Red Cross, Familia (family), Manchester United, Amy's Ice Cream and people. Over 50% of the worlds population is under 30 years old. Facebook tops Google for weekly traffic in the United States, (reports Time Magazine.) It even impacts our offline behavior, 1 in 5 couples meet online. 3 in 5 gay couples meet online and 1 in 5 divorces are blamed on Facebook. what happens in Vegas stays on Facebook, Twitter, renren.com, BKOHTAKTE, Flickr, mixi, and YouTube. kindergartens are learning on Ipads, not chalkboards!! If Facebook were a country, it would be the words 3rd largest country. Yet Twitter, Facebook, YouTube and Google are not welcome in China. A new member joins LinkedIn every second. 'We don't have a choice on whether we do social media, the question is how well we do it.' (Erik Qualman) Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire population of Sweden, Israel, Greece, Chile, North Korea and Australia. 50% of the mobile Internet traffic in the United Kingdom is for Facebook. Imagine what this means for bad customer experiences? Over 37 million people watched the Volks Wagon Darth Vader Super Bowl Ad on YouTube. The child actor had never seen Star Wars. The Ford Explorer Launch on Facebook generated more traffic than a Super Bowl Ad. Generation Y and Z consider e-mail passe`. Some universities have stopped distributing e-mail accounts. eReaders have surpassed traditional book sales. Social gamers will buy $6 billion in virtual goods by 2013. Movie goers buy only2.5 billion in real goods. YouTube is the 2nd largest search engine in the world. If Wikipedia were made into a book (Sue Gardner), it would be 2.25 million pages long and would take over 123 years to read. 90% of consumers trust peer consumers. Only 14% trust advertisements. 93% of marketers use social media for business. The ROI (Reward On Investment) of Social Media is Your Business Will Still Exist in 5 years. Welcome to the Social Media Revolution.